Current:Home > MarketsAdidas finally has a plan for its stockpile of Yeezy shoes -GrowthProspect
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-18 21:12:12
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (74)
Related
- Meta donates $1 million to Trump’s inauguration fund
- Taylor Swift and Teresa Giudice Unite at Coachella for an Epic Photo Right Out of Your Wildest Dreams
- Judge refuses to dismiss federal gun case against Hunter Biden
- Stock market today: Asian stocks track Wall Street’s decline as Middle East tensions escalate
- Trump issues order to ban transgender troops from serving openly in the military
- RHOP Star Mia Thornton's Estranged Husband Gordon Shares Bipolar Diagnosis
- Midwest braces for severe thunderstorms, possible tornadoes, 'destructive winds' on Monday
- Man falls to death at oceanfront hotel trying to escape sixth-floor shooting, police say
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Tax pros warn against following terrible tax tips circulating on TikTok
Ranking
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Megan Fox Dishes Out Advice for Single Women on Their Summer Goals
- Bureau of Prisons to close California women’s prison where inmates have been subjected to sex abuse
- Slain nurse's murder investigation uncovers her killer's criminal past, web of lies
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- The Reasons 71 Bachelor Nation Couples Gave for Ending Their Journeys
- Revenge's Emily VanCamp and Josh Bowman Welcome Baby No. 2
- See the fans of Coachella Weekend 1 in photos including Taylor Swift and Paris Hilton
Recommendation
2025 'Doomsday Clock': This is how close we are to self
Jackie Robinson Day 2024: Cardinals' young Black players are continuing a St. Louis legacy
U.S. will not participate in reprisal strike against Iran, senior administration official says
In historic first, gymnast Morgan Price becomes first HBCU athlete to win national collegiate title
'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
Jill Duggar Dillard, Derick Dillard reveal stillbirth of daughter Isla Marie in emotional post
U.S. issues travel warning for Israel with Iran attack believed to be imminent and fear Gaza war could spread
Surprise! Gwen Stefani, No Doubt team up with Olivia Rodrigo at Coachella on 'Bathwater'