Current:Home > StocksTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -GrowthProspect
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-12 06:00:41
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (69298)
Related
- Skins Game to make return to Thanksgiving week with a modern look
- North Korea launches multiple cruise missiles into the sea, Seoul says
- UGG Boots Are on Sale for 53% Off- Platform, Ultra Mini, & More Throughout Presidents’ Day Weekend
- 'I can't move': Pack of dogs bites 11-year-old boy around 60 times during attack in SC: Reports
- Sonya Massey's father decries possible release of former deputy charged with her death
- In a first, Oscar-nominated short ‘The Last Repair Shop’ to air on broadcast television
- Kansas City shooting victim Lisa Lopez-Galvan remembered as advocate for Tejano music community
- Power Rangers’ Jason Faunt Reveals Surprising Meaning Behind Baby Girl’s Name
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Kansas City shooting survivor says daughter saw Chiefs parade gunman firing and spinning in a circle
Ranking
- Average rate on 30
- Met Gala 2024 dress code, co-chairs revealed: Bad Bunny, JLo, Zendaya set to host
- Greece becomes first Orthodox Christian country to legalize same-sex civil marriage
- Shooting on a Cheyenne, Wyoming, street kills one, injures two
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- AP Week in Pictures: North America
- Kansas City shooting survivor says daughter saw Chiefs parade gunman firing and spinning in a circle
- Pennsylvania man accused of beheading father charged with terrorism
Recommendation
McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
The Best Luxury Bed Sheets That Are So Soft and Irresistible, You’ll Struggle to Get Out of Bed
Utah school board seeks resignation of member who questioned athlete’s gender
Recession has struck some of the world’s top economies. The US keeps defying expectations
The Super Bowl could end in a 'three
Prabowo Subianto claims victory in Indonesia 2024 election, so who is the former army commander?
Play H-O-R-S-E against Iowa's Caitlin Clark? You better check these shot charts first
The Truth About Vanderpump Rules' It's Not About the Pasta Conspiracy Revealed